Why choose ii?
Investing in your success since 1995
Join the UK’s most trusted investment platform. We’ve been supporting investors for three decades. That’s why over 430,000 people invest over £70bn with ii.
Important information: As investment values can go down as well as up, you may not get back all of the money you invest. If you're unsure about investing, please speak to an authorised financial adviser.
Why you should choose ii
Why you should choose ii
Keep more of what you make
Access a wide range of investment options
Lean on our UK-based support
Helping you invest in your future
Investors have trusted us for three decades to help them achieve their financial goals. But ii is about more than investing. ii is about helping you to save for life’s big moments. ii is about ensuring that you have a comfortable retirement. Above all, ii is about giving you great choice, greater control, and the greatest value.
The UK’s number one flat-fee investment platform
The UK’s number one flat-fee investment platform
Helping investors since 1995
Investors have been trusting ii for almost 30 years. See how they’re making financial strides with us.
50% of ii customers have been with us for 10+ years
With ii, you’ll have everything you need for your future. That’s why so many people choose to stay with us.
4.7/5 rating on Trustpilot
We have more 5-star ratings than two of the other biggest investment platforms - combined.
Award-winning dedication to investors like you
Our dedication to you hasn’t gone unnoticed. We’re now a three-time Which? Recommended SIPP provider, alongside Boring Money’s Best Buy ISA. And ADVFN’s Best Online Stockbroker.
Keep more of what you make
With most other investment platforms, you’ll pay a percentage fee of your assets. That means the more your pot grows, the more they take. What’s more, it’s not always clear how much a percentage fee will cost you in pounds and pence.
On our standard plans, your monthly fee stays flat as your investments grow. Whether your pot is £50,000 or £500,000, you have the same fee. And what you save now compounds. The money you save today grows and grows tomorrow. That means more money for your future.
Why Rhian & Julian invest with ii
“ii are night and day compared to other providers. We were looking for fairer charges, good reviews and what other people experienced. And they ticked every box. That’s why we’re with ii.”
Rhian and Julian, 62 and 64, switched to ii and now feel confident in their financial future. Hear why they’ve joined over 430,000 investors taking greater control of their money with ii.
Access a wide range of investment options
From ready-made funds to individual stocks, you don’t just have options; you have control. We have one of the widest ranges of investments on the market. So you can build a portfolio around your investment style.
If you want simplicity, we have Quick-start Funds curated by our experts. Want to make your own investment decisions? We empower you to do just that. You’ll also always have our expert insights to lean on if you ever need some inspiration.
Hear from the people that matter most
Don’t just take our word for it. Let the people who know us best tell you why they choose to invest with ii.
Lean on UK-based support
If you ever need any help, our UK-based customer support team is on hand. That’s why Boring Money named us Best For Customer Services.
With an average hold time of under a minute, it won’t be a robot on the other end of the line. There’ll always be a friendly human to help you out.
You can also send a secure message through our platform at any time. Our team will endeavour to answer any questions or solve any issues quickly.
Why Allison transferred to ii
“The dream is to build up my pension pot to a point where I can retire comfortably at 57.
I'd previously been doing this with a Hargreaves Lansdown SIPP, but after 5 years I made the decision to find a new SIPP provider with a more personal touch and lower charges.”
Choose the right investment account for you
Find an investment account that suits your financial goals – all for a flat monthly fee. Since 1995, we’ve been working to create a platform that meets your needs, not ours.
Kick-start 2025 with something special.
Reward yourself with one of our latest special offers when you join ii and start investing for your future.
- Open an ii ISA or Trading account an get £100 worth of free trades.
- Open an ii Personal Pension (SIPP) and get between £100 to £3,000 cashback.
Offers end 31 January 2025. Terms and fees apply.
